markets
Food Business
Food distribution and out-of-home catering
The challenges
- Increasing the supply of healthy products in the short supply chain
- Guaranteeing the best value for money all year round
- Bringing forgotten products back to the shelves
- Reducing imports and promote local production
Food Business
Food distribution and out-of-home catering
The Challenges
- Increasing the supply of healthy products in the short supply chain
- Guaranteeing the best value for money all year round
- Bringing forgotten products back to the shelves
- Reducing imports and promote local production
Processing industry
Food – Cosmetics – Pharmaceuticals
The Challenges
- Optimizing nutritional values and active ingredient contents
- Ensuring year-round supply of fresh supplies
- Developing “tailor-made” plants for each industry
- Participate in achieving their CSR and sustainable development commitments
Consumer
The future of the planet is a major concern for our citizens. They wish to limit the impact of their consumption by favouring a more responsible approach to food.
According to the Greenflex “Responsible Consumption 2019” study, the 3 main criteria for purchasing are as follows:
- Products that are better for your health
- Products to protect the planet
- Better tasting products
84% of the respondents prefer to buy local fruit and vegetables rather than imported organic products.
For 63% of French people, the fact that a company offers “sustainable” products reinforces their confidence in it.
However, the demand for proof is increasing, as highlighted by the Greenflex 2017 barometer “The French and responsible consumption”.
What means do you use to ensure that a product is truly “sustainable”?
GreenFlex 2017 Survey, “The French and responsible consumption”.
%
The composition of the product on the labels
%
Labels and certifications
%
Direct purchase from the producer
%
The opinion of better informed relatives
%
Consumer magazines
%
The guarantee of a recognized association
According to the same study, the item on which our fellow citizens are most likely to accept a price increase of between 5% and 30% is food.
WILLING TO PAY MORE
(Between 5% and 30% in price primium)
- Food 64,6%
- Hygiene and Beauty 51,9%
- Textile 51,9%
- Maintenance products 46,7%
- Household appliances 46,2%
- Furniture 41,5%
- DIY Garden 39,7%
This translates into new requirements in terms of communication, supply and, above all, transparency. More than 80% believe that this transparency requires a precise indication of the composition of the product on the packaging or label. Only 25% consider that companies are honest in their communication.
The high level of traceability and our ability to guarantee the average nutritional values of our products is therefore a very important advantage that mass distribution sees as a real “game changer” with the possibility of promoting a “pesticide-free” label (more demanding than the current “pesticide-residue-free” label).